Digital Marketing Industry

CAKE
CAKE provides performance marketing software solutions for affiliate marketing, lead generation, and multichannel marketing that enables advertisers, networks, and publishers to manage, measure, and optimize marketing performance in real time.
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TUNE
TUNE makes the industry’s most flexible SaaS platform for managing marketing partnerships across mobile and web. Customers can maximize ROI for their most significant partners — affiliates, networks, influencers, agencies, and other business development relationships.
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Enspire
Enspire for Enterprise delivers digital solutions to strengthen businesses marketing efforts. Combining advanced technologies with personalized service and scalable programs, Enspire provides clients with the extraordinary opportunity to achieve network-wide scale.
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Leadership

Santi Pierini
President, Digital Marketing Portfolio

Santi is the President of our Digital Marketing portfolio. He oversees our business units CAKE and TUNE, which provide performance marketing tools and a platform to manage affiliate partnerships. Santi joined Perseus Group in 2019 via our acquisition of CAKE, where he had been the General Manager.

Previously, Santi has held executive roles in Strategy, Marketing, Operations, and Product Development at companies like Day Software (acquired by Adobe), Vignette (acquired by OpenText), InQuira (acquired by Oracle), Accenture, and NASA’s Jet Propulsion Laboratory.

The Latest Insights & News

Explore the latest news, insights, and articles from our vertical market investors and operators.

Business Owner
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Explore this article on empowering innovation through customer collaboration to navigate industry disruption. From the electric vehicle surge to SMART manufacturing and dealership cybersecurity, delve into insights shaping various sectors. Discover how businesses adapt, thrive, and prioritize customer needs, with a focus on Perseus Group's thought leaders. Join us as we navigate the evolving technological landscape, advocating for a customer-centric approach to innovation.
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Business Owner
ArticlesSustainable Growth Strategies for Vertical Market Software Companies
Explore sustainable growth strategies in the SaaS industry with a focus on customer satisfaction, efficient scaling, financial prudence, and strategic partnerships. Discover why the "Year of the Camel" heralds a shift towards long-term success over rapid expansion. Join the discourse challenging the unicorn mentality and embrace a more resilient approach to software business.
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Business Owner
NewsPerseus Operating Group of Constellation Software Completes Acquisition of Auto-IT Group
Perseus Group of Constellation Software announces that it has completed the purchase of Auto-IT, a market-leading dealer management system provider.
Dealership Industry
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