Digital Marketing Industry

CAKE provides performance marketing software solutions for affiliate marketing, lead generation, and multichannel marketing that enables advertisers, networks, and publishers to manage, measure, and optimize marketing performance in real time.
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TUNE makes the industry’s most flexible SaaS platform for managing marketing partnerships across mobile and web. Customers can maximize ROI for their most significant partners — affiliates, networks, influencers, agencies, and other business development relationships.
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Enspire for Enterprise delivers digital solutions to strengthen businesses marketing efforts. Combining advanced technologies with personalized service and scalable programs, Enspire provides clients with the extraordinary opportunity to achieve network-wide scale.
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Santi Pierini
President, Digital Marketing Portfolio

Santi is the President of our Digital Marketing portfolio. He oversees our business units CAKE and TUNE, which provide performance marketing tools and a platform to manage affiliate partnerships. Santi joined Perseus Group in 2019 via our acquisition of CAKE, where he had been the General Manager.

Previously, Santi has held executive roles in Strategy, Marketing, Operations, and Product Development at companies like Day Software (acquired by Adobe), Vignette (acquired by OpenText), InQuira (acquired by Oracle), Accenture, and NASA’s Jet Propulsion Laboratory.

The Latest Insights & News

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